Kia ora, I’m Sarah.

I’m the founder of Sense Data and a digital marketing specialist who genuinely loves understanding what makes businesses grow; and making marketing work smarter.

I’ve spent over 20 years working in digital advertising across New Zealand, the UK and Europe, partnering with businesses of all sizes. Along the way, I’ve learned that the most effective marketing isn’t about chasing trends or big promises; it’s about paying attention to the data, and crafting impactful creative.

Our team at Sense Data works closely with business owners and marketing teams to bring clarity to their digital strategy. I always focused on doing work that delivers real value - for the business and the people behind it.

When I’m not working, I’m spending time with my family, supporting local businesses in Howick, or hanging out with my dog Rusty!